25th January 2019
Reduce cost of sale across the affiliate channel for Missy Empire and we incentivise new customers.
In this case study, Conversion Digital performed an affiliate audit to identify high costs, then set up granular reporting to monitor how costs were affected by other channels and differing promotions.
We successfully launched an affiliate channel in the US, with 250%+ growth MoM in the first three months of launch through a tailored publisher strategy to drive brand awareness and traffic.
Conversion Digital introduced comprehensive commission tiers to motivate affiliates to perform more effectively and drive new customer sales.
Voucher code management was introduced to ensure commissions were only paid on affiliate intended promotions, and didn’t detract from other channels.
ROI Increased to 865%
