Fashion
Scaling partner quality
Improved affiliate revenue quality and reduced over-reliance on lower-value publisher types through a more strategic mix.
Selected examples of how strategic affiliate and partnership activity can unlock meaningful growth.
Improved affiliate revenue quality and reduced over-reliance on lower-value publisher types through a more strategic mix.
Built the affiliate programme into a stronger contributor through content partnerships, creator activation and better planning.
Reshaped commission approach and partner activation to support a better margin mix and stronger growth trajectory.