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Affiliate & partnerships management agency

Affiliate & Partnership Marketing
That Drives Real Revenue

Driving incremental revenue through the affiliate channel through strategic partnerships, high-value publishers and scalable partner ecosystems.

  • Incremental affiliate growth
  • Premium publisher partnerships
  • Influencer & creator commerce
  • Data-driven revenue optimisation

Affiliate Revenue Growth

Incremental uplift
JanMarJunSep
£120k£240k£520k£860k

Trusted by leading ecommerce brands

boohoo
TED BAKER
MYPROTEIN
MOLTON BROWN
ASICS
£0M+
Affiliate revenue generated
0+
Average ROAS
0%
Cups of Coffee
Capabilities

Affiliate growth services built around incrementality

From programme management to creator commerce and strategic partnerships, Conversion Digital builds affiliate ecosystems that contribute real commercial value.

Affiliate Program Management

Full management of your affiliate channel, from strategy and partner recruitment through to optimisation and reporting.

  • Publisher recruitment
  • Campaign optimisation
  • Commission strategy
  • Partner activation

Influencer & Creator Partnerships

Turn creators into revenue-driving partners with structured affiliate mechanics, better tracking and scalable activation.

  • Creator recruitment
  • Commission models
  • LTK & influencer platforms
  • Ambassador programmes

Strategic Partnerships

Unlock scalable growth through brand, media and content partnerships tailored to your sector, audiences and margin goals.

  • Brand collaborations
  • Media partnerships
  • Content partnerships
  • Commerce integrations
Growth framework

How we grow affiliate revenue

A simple but commercially rigorous process built to uncover opportunity, recruit better partners and scale with control.

Step 01

Audit & Strategy

Programme auditing, competitor benchmarking and commercial opportunity mapping.

Step 02

Partner Recruitment

Recruit high-value publishers including editorial, influencers and strategic partners.

Step 03

Reporting & Optimisation

Leverage granular, real-time reporting to continuously analyse performance, identify opportunities and optimise partner activity for maximum impact.

Step 04

Partner Development & Growth

Build and scale strong partner relationships to unlock new opportunities, deepen collaboration and drive sustained revenue growth.

Step 05

Attribution & Incrementality

Define a clear source of truth to measure true incremental value, improve attribution accuracy and deliver full channel transparency.

Step 06

Technology & Innovation

Leverage agency technology to drive compliance, uncover growth opportunities, conduct gap analysis and accelerate publisher discovery.

Case studies

Proven results for ecommerce brands

Fashion brand
Scaled partner mix and revenue quality
+312%

Affiliate revenue growth through premium partner recruitment and smarter commission planning.

Jewellery brand
Built affiliate into a meaningful channel
£1.8M

Affiliate revenue generated in 12 months through structured activation and content partnerships.

Luxury retailer
Improved incremental contribution
+50%

Incremental revenue growth driven by a more strategic publisher and partnership mix.

Publisher ecosystem

Connected to the world’s best publishers

We work with leading content, editorial, cashback, loyalty and commerce partners across the affiliate landscape.

Cosmopolitan
BuzzFeed
Skimlinks
RewardStyle
TopCashback
Independent
Why Conversion Digital

Why brands choose Conversion Digital

A specialist affiliate and partnerships agency focused on measurable growth rather than generic channel management.

Specialist Expertise

A dedicated affiliate and partnerships agency focused solely on ecommerce performance, combining deep channel knowledge with a clear understanding of what drives scalable growth.

Brand & Revenue Aligned

We focus on securing the right partners for your brand — balancing commercial performance with brand positioning to drive sustainable, incremental revenue.

Senior-Led Delivery

A highly experienced team providing strategic oversight alongside hands-on programme management, ensuring every partnership is actively developed and commercially optimised.

Data, Technology & Insight

We leverage advanced reporting, attribution insight and agency technology to uncover opportunities, ensure compliance and drive continuous performance improvement.

Insights

Recent thinking from the agency

Influencer Commerce Within the Affiliate Channel

Why the best creator strategies now sit alongside affiliate infrastructure, tracking and revenue accountability. This starter article is included to populate the…

Read More

How to Recruit High-Value Affiliate Partners

A practical framework for sourcing, pitching and activating publishers that add genuine value to your affiliate programme. This starter article is included…

Read More

Affiliate Marketing Trends for 2026

How leading ecommerce brands are evolving affiliate strategy around incremental growth, premium publisher mix and creator partnerships. This starter article is included…

Read More
Let’s talk growth

Ready to scale your affiliate channel?

Book a strategy call with the Conversion Digital team and discover how partnerships can drive your next stage of growth.

Book a Call